Casual Games and Adver-gaming

This past week I’ve released a beta/demo version of Big Air – an on-line 3D car jumping game. It’s using the Unity 3D Web Player, which if the world co-operates should start taking a firm hold on the on-line 3D market and serve as some serious competition for Adobe’s Shockwave. Shockwave is tired technology, and it would be nice to see a more robust tool get some recognition. The fact that Disney’s site features a Unity game is a good sign and a positive start.

Caption: Big Air Car Jump Game

The game is pretty simple at the moment – just one level, no database logging of scores or profiles. It’s more meant as a sample for creative agencies, where adver-gaming is starting to take hold and clients are starting to demand more. During my time at IC Group, I saw what big companies were willing to pay for games, but I also saw how unwilling these companies were to deal with anyone but the ad agency that had spent the past half-dozen years nurturing a relationship with them.