Tactica wins Best Web-Based Game at CNMA

Update… Tactica is very excited to have won a 2010 Canadian New Media Award for “Best Web-based Game” last evening. Our transmedia project One Ocean was created in collaboration with Winnipeg’s Merit Motion Pictures and CBC’s The Nature of Things with David Suzuki, with game development collaboration with Complex Games. Tweet Read More

Remarketing: Hit up a user a second time for another chance at conversion

I once went fishing and caught a medium-sized Pike. Just before pulling him out of the water, he flipped his head and got off the hook. Annoyed, I continued to reel the lure, minus the fish, back in, when – WHAP – I saw the fish’s head come splashing out of the water and hit the lure. I sunk the hook and reeled the fish into shore. The same fish had bit the same... Read More

Search Engines and JavaScript Links

Part of the confusion surrounding a lot of SEO concepts, is not necessarily misinformation, just old information. And old information can lead to a lot of myths. There are a ton of SEO experts spouting off about how search engines can’t index Flash content, then you’ve got the more serious Flash SEO crowd actually testing what the reality is empirically. So coming back... Read More

Fun with Exposed Variables in Unity

At first I wasn’t thrilled about public variables being exposed in Unity’s editor – it seemed to be a bit dangerous, burying variable within GUI elements. Reminded me too much of hunting through Flash MovieClips for code snippets. And if you’re not careful, you will get burned. For example, public int exposedInt = 100; at the top of your class rather than... Read More