Usually when a developer thinks of bad code affecting search rankings, they think in terms of how poorly written HTML will bonk SERPs. A search engine will get over a table in your HTML, probably even a broken link. It will snicker at your inclusion of the keywords meta-tag and move on, happy to keep [...]
Part of the confusion surrounding a lot of SEO concepts, is not necessarily misinformation, just old information. And old information can lead to a lot of myths. There are a ton of SEO experts spouting off about how search engines can’t index Flash content, then you’ve got the more serious Flash SEO crowd actually testing [...]
While I don’t trust Matt Cutts to tell the truth to all questions, or more specifically relevant powerful questions, I do think it’s fairly safe to assume he’ll be honest on the more inane ones. So while some may say Cutts’ comment regarding dashes vs. underscores was a few years old and therefore unreliable as [...]
Dashes win out. I have no doubt that search engines understand both, however the small test case clearly shows that keywords are more easily identified using a dash as the delimiter rather than an underscore. But was this test case actually even necessary. Just do a search for any keyword and examine the results for [...]
