Browsing all posts tagged with Google.

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Remarketing: Hit up a user a second time for another chance at conversion

Thursday, May 6th, 2010
Remarketing: Hit up a user a second time for another chance at conversion

I once went fishing and caught a medium-sized Pike. Just before pulling him out of the water, he flipped his head and got off the hook. Annoyed, I continued to reel the lure, minus the fish, back in, when – WHAP – I saw the fish’s head come splashing out of the water and hit [...]

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Poorly Coded Site Search can Kill Your Rankings

Monday, November 23rd, 2009
Poorly Coded Site Search can Kill Your Rankings

Usually when a developer thinks of bad code affecting search rankings, they think in terms of how poorly written HTML will bonk SERPs. A search engine will get over a table in your HTML, probably even a broken link. It will snicker at your inclusion of the keywords meta-tag and move on, happy to keep [...]