Remarketing: Hit up a user a second time for another chance at conversion

I once went fishing and caught a medium-sized Pike. Just before pulling him out of the water, he flipped his head and got off the hook. Annoyed, I continued to reel the lure, minus the fish, back in, when – WHAP – I saw the fish’s head come splashing out of the water and hit the lure. I sunk the hook and reeled the fish into shore. The same fish had bit the same lure twice. I wondered how a fish could be so dumb. A user who clicks... Read More

Poorly Coded Site Search can Kill Your Rankings

Usually when a developer thinks of bad code affecting search rankings, they think in terms of how poorly written HTML will bonk SERPs. A search engine will get over a table in your HTML, probably even a broken link. It will snicker at your inclusion of the keywords meta-tag and move on, happy to keep you indexed and ranked based on your other redeeming factors. But like all relationships, there are lines you can’t cross without getting dumped,... Read More