Tactica

• How audio tags might beat QR codes & RFID in delivering second-screen content.
  The Superbowl—for non-football folks—used to be about debuting the best creative. […]
• Twitter’s #SocialTV Best Practices Guide for producers.
  Twitter's guide for producers to encouraging your audience to discuss, share and participate in your broadcast content. […]
• Are people using QR codes in Winnipeg?
  Probe Research prepared an omnibus survey for the Canadian Marketing Association on QR code usage in Manitoba. Here's the results (sample size: 1000 adults). […]
• Happy holidays, and ninjas.
  Thanks for an amazing year, to all our collaborators, partners, clients & friends! […]
• We’ve got a new iPhone app: 3D Baby Pregnancy Calendar.
  Tactica climbs the App store charts with 3D Baby, a gorgeous pregnancy tracker iPhone app. […]
• Judgement in reality entertainment: a way to reinforce our own values?
  TV exec Lauren Zlaznick demonstrates the dramatic mapping of the national psyche to television programming in this TED talk. […]