Poorly Coded Site Search can Kill Your Rankings

Usually when a developer thinks of bad code affecting search rankings, they think in terms of how poorly written HTML will bonk SERPs. A search engine will get over a table in your HTML, probably even a broken link. It will snicker at your inclusion of the keywords meta-tag and move on, happy to keep you indexed and ranked based on your other redeeming factors. But like all relationships, there are lines you can’t cross without getting dumped,... Read More

An Old SEO Debate – Part II

SERPs Conclusion Dashes win out. I have no doubt that search engines understand both, however the small test case clearly shows that keywords are more easily identified using a dash as the delimiter rather than an underscore. But was this test case actually even necessary. Just do a search for any keyword and examine the results for the dashes to underscores ratio. Tweet Read More